TraderTools provides the FX market innovative technology solutions for liquidity access and distribution. Through it Unique Liquidity Network™ (ULN™) built upon tailored relationship pricing and cost effective credit solutions, TraderTools delivers a single source of transparent and aggregated liquidity where clients execute at a measurable best price
Yaacov Heidingsfeld – President, Co-founder
Before co-founding TraderTools in 1997, Mr. Heidingsfeld established and operated a private equity hedge fund, specializing in foreign exchange, interest rate and index option trading. Aside from actively trading in foreign exchange and options markets, he gained extensive software experience from design to implementation. Prior to that, he was a trader at Oscar Gruss and Son Inc. and an investment counselor for that firm in Tel Aviv, and held positions at the head office of Israel Discount Bank in Tel Aviv and at Standard & Poor’s in New York. He holds a BA in Business Administration and International Finance from the Bernard M. Baruch College of Business of the City University of New York.
Santo J. Pittsman – Chief Financial Officer
Before joining TraderTools in 2012 Santo was CFO of AirVersent, Inc., and co-founded Emergent Communications, Inc., both SaaS companies. Santo is also a co-Founder, and President of LearningSpan, Inc. a SaaS e-learning provider. Santo began his career with KPMG in its New York office. Thereafter, he held financial positions of increasing responsibility with a publicly traded chemical manufacturer and was the CFO of a publicly traded wireless communications company. He also served as CFO of SIP Communications, Inc. a VoIP spin-out company from Columbia University’s Science and Technology Ventures unit. Santo is a 1982 graduate of the University of Scranton, in Scranton PA.
Eran Ganot – Senior VP, Operations
Since joining TraderTools in 2005 as a Professional Services Representative, Eran has advanced into managing the Customer Facing Group responsible for all customer matters, and recently has been promoted to site manager at the TraderTools Israeli Office responsible for all of R&D and Customer Facing. He has a background in both technology and business with concentration around Financial Services. Prior to TraderTools he held management positions with Sungard in their Professional Services Division and Accenture in Banking and Financial Markets. Eran is a 1996 graduate of NYU’s Stern School of Business holding a Bachelors of Science in Finance and Financial Management Services.
Gil Eliasi – VP, Development
After joining TraderTools in 2004 as a developer, Gil has held positions as a Technical Lead, Team Lead, Senior Team Lead and his current position, VP of R&D. During his climb he has led multiple teams making overall performance improvements and integrating new LP connectors technology. Additionally, he has led the building of our monitoring and order flow system over elasticsearch technology and the build out of our new technology framework. He holds a BS in Computer Science from Ben-Gurion University of the Negev in Israel.
Orad Vinograd – VP, Customer Relations
Orad first joined TraderTools in 2012 as a student intern for TraderTools Support. After graduating from The Academic College of Tel Aviv-Yaffo in 2014 with a degree in Computer Science and Economic Management he joined TraderTools full-time. During his tenure he has built and led the On-boarding group and is now leading the customer relation group that includes pre-sale, customer success and technical support.